Launch of new brand platform, visual identity, and new name for the group

The new platform represents our ambition to build on our heritage and at the same time drive development forward. Our brand must reflect both our history and our desire to meet the needs and expectations of the future.

“By clarifying and strengthening our common identity, we create a solid foundation that gives us the opportunity to grow, develop and continue to be a reliable partner for our customers and cultivators. I want to say a big thank you to everyone involved in the work on our new brand platform and to all employees for your commitment and for being part of this journey.”
– Hans Holmstedt, CEO and Group CEO

Our new visual identity will be rolled out gradually over the next few months and we look forward to launching our new websites for Lyckeby and Culinar after the turn of the year.